In those years, the deals were often quite good. By purchasing entire inventories of wine, his team could negotiate huge deals. The program exploited the oversupply of wine on the wholesale market. This program was started by our friend and former PLCB Chairman Jonathan Newman. Do a quick search online to see if the winery is having troubles or if the wine is getting bad reviews recently ( is a great resource for this type of research) What is a Chairman’s Selection? It’s best to be a bit skeptical of a deal that sounds too good to be true. Sadly, it’s often a combination of these reasons. We need to make room for the next vintage.Ownership of the wine inventory changed hands.The wine is compromised: it is too old or is cooked.Because of that, wine is offered at a steep discount for a finite number of reasons: If there is a real deal going on, it’s because the winery, importer, or wholesaler is taking a financial loss. Sometimes, you are only saving a dollar or two.Īs a rule, the profit margin for a retail wine shop is around 30%, so any more than a 20% discount is probably accounting fiction. Before you buy, check out the average US price on a database like. Wine merchants calculated those discounts with the “Suggested Retail Price,” which is often not the actual retail price. You’ve seen those advertisements, the big sign that screams “Amazing Deal! 50% off this AMAZING Wine” The wine may be discounted, but it’s probably not as good a deal as you may think. Is it cheaper to drink money? Don’t Trust the Discount
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